If hair loss is your destiny, is there really anything you can do to KEEP FROM GOING BALD?
By Nicole Cusick

Each year Americans-mostly men-spend an estimated $1 billion trying to keep their hair. There’s no shortage of new stuff for them to buy, either. This year the hair-restoration hype focused on the HairMax LaserComb and Fekkai More, a high-end vitamin-enriched treatment that’s supposed to remove buildup of the hair-killing hormone DHT.

But do they or their competitors stand up to scrunity? At least one doctor isn’t sold. “Hair loss depends on genetics and family history,” says plastic surgeon Dr. Armand Lucas, who performs hair transplants at the Cleveland Clinic. “If you are destined to go bald, nothing will help.” That doesn’t mean you can’t try to delay the inevitable. Here are your options.

CELEBRITY HAIR RESTORATION OPTIONS

Fekkai More
Best For: Those who believe in miracles and/or informercials.
How it works: Released early this year. More’s shampoo and conditioner contain niacin and supposedly remove DHT, the hormone that kills hair follicles.
Claim: According to Fekkai, results come in three months.
Effectiveness: In a study, 69 percent of participants saw an increase in hair fullness.
Cons: It’s a lot to pay for what is essentially shampoo.
Cost: $100 for up to 90 days worth
Where to find it: Sephora stores or sephora.com
You’ll look like: Bruce Willis

HairMax Lasercomb
Best For: Guys who frequent the Sharper Image.
How it works: HairMax says its laser stimulates follicles. They also say it has FDA “clearance,” not nearly as hard to get as FDA approval.
Claim: The HairMax folks say results take two to three and a half months.
Effectiveness: In a tiny manufacturer-funded study, participants grew about 19 hairs per square centimeter.
Cons: If you’re bald you won’t have much to comb.
Cost: $395
Where to find it: lasercomb.net
You’ll look like: Woody Harrelson

Minoxidil
Best For: Men who have only recently noticed thinning.
How it works: Minoxidil, the active ingredient in Rogaine, is one of the two FDA-approved treatments that have been shown to grow hair.
Claim: Growth could appear in two to four months.

Effectiveness: In one study, 70 percent of patients had 50 percent or more hair after 30 months of use. The product won’t help receding hairlines.
Cons: Results stop when treatment does.
Cost: $25 for a month’s supply
Where to find it: Any drugstore, rogaine.com
You’ll look like: Mel Gibson

Finasteride
Best For: People who want something stronger than topical treatments
How it works: Sold as Propecia, this FDA-approved drug reduces DHT.
Claim: 9 out of 10 men in studies regrew hair or kept their hair.
Effectiveness: In one study, 70 percent of patients grew more hair over a year.
Cons: Not a good choice if your partner is pregnant. Expectant mothers are cautioned not to handle broken pills, which is scary.
Cost: $60-$140 a month
Where to find it: Doc’s office
You’ll look like: Billy Bob Thornton

Hair Transplant
Best For: The rich, the vain
How it works: These days doctors take hair-bearing scalp from your head, then transplant individual hairs to bare areas- a big improvement over early methods that used patches of hair resulting in the dreaded doll-head look.
Claim: Within a few months the transplanted hair takes root and grows naturally.
Effectiveness: It works, and it can look very natural.
Cons: Can hurt, and it’s costly
Cost: Several grand
Where to find it: A specialist’s office
You’ll look like: Matthew McConaughey

HOW TO SHAVE YOUR HEAD
Another way to deal with baldness: Enhance it

1. TRIM YOUR HEAD
Start by clipping hair as short as possible- no longer than an eight of an inch.

2. SHOWER
Hot water will open pores and soften hair. Shampoo, then exfoliate with HeadShed ($9; headblade.com).

3. LUBE UP
Apply shaving gel or cream to your scalp while it’s still wet. Billy Jealousy’s Hydroplane silicone-based shave cream is ideal for head-shaving ($20; billyjealousy.com).

4. START SHAVING
Use a razor designed for the scalp, such as the HeadBlade Sport ($15; headblade.com). Go against the grain for a closer shave; if this proves too irritating though just go with the grain.

5. MAINTAIN
Apply a soothing aftershave lotion. Finally, use sunscreen. Matte for Men makes a head-specific SPF 25 lotion ($20; matteformen.com).

MetroSource NY

Does this sound familiar? You wake up in the morning, take a quick shower, shave, grab some coffee and head to work (without giving your face and head a second thought). If your in the minority, you may raech over the sink and grab one of your wife or girlfriend’s lotions to sooth your recently shaved face. 

Here’s the reality…with hair styles for men getting increasing shorter and nature taking its course with your hairline, more and more of your skin is being exposed to harmful elements like the sun and pollution. Now more than ever it is important that you care for this skin. It was with this idea in mind that we created the Matte For Men™ line of products.  The goal was to make the products as effective and easy to incorporate into a man’s daily routine as possible. For instance, our Complete Head Care Lotion is the first men’s product of its kind to incorporate three benefits into one easy to use product. The best part about it is that it goes on without any sticky residue!

And what is a head care lotion, you wonder?

With constant exposure to the environment , it is essential that we protect ourselves from the harsh rays and long term effects of the sun . According to the American Academy of Dermatology, skin cancer is the most prevalent of all cancers and over exposure to sunlight is its main cause, that’s why its so important that a sunscreen is incorparted into your daily routine. 

Wheteher you shave your head, have short hair, or are bald…ALL men can benefit from our Complete Head Care Lotion. Don’t forget…even if you have a full head of hair, your ears,  neck,  face, and  forefead need your help!

References
http://en.wikipedia.org/wiki/Metrosexual
http://www.emaildays.com/archives/odd_email/ 

MARANA, AZ, July 19, 2007 - In conjunction with their new product line, Lescoja announced the launch of the lucrative Matte For Men affiliate program. Lescoja, a pioneer in the men’s skin care category, has introduced Matte For Men, the first skin care line developed to care for the entire head, not just the face. Since men with short hair or with “buzzed/shaved” heads expose more of their skin to the elements (I.E. the neck, forehead, ears, etc), Matte For Men has been designed to care for these “unprotected” areas. It is the only skin care line to offer a moisturizer, sun protection and anti-shine solution in one product.

Lescoja has developed a strong program that includes immediate 10% sales commissions and recurring monthly commissions which provide great incentive to current and potential affiliates. Lescoja has partnered with Share-A-Sale to track affiliates and sales. The Share-A-Sale partnership also provides a quick and easy method for joining the affiliate program.

Lescoja has already created a number of banners in varying sizes and designs for its Affiliate Program in order to help new affiliates sell Matte For Men products.

“The men’s skincare industry is taking off. By having a robust affiliate program, as we do, Lescoja can offer more organizations the chance to take advantage of selling our cutting edge skin care products. ” said Lee Jacobs, CEO of Lescoja. “This is a great opportunity for affiliates to offer something that is unique when it comes to products for men. We’ve just rolled this program out and we’re already seeing some great activity from our affiliate sales channel.”

About Lescoja

Lescoja Corporation, makers of the Matte For Men Line of skincare products, was founded in 2004 with the goal of delivering effective, high quality men’s products to a consumer which has traditionally shied away from caring for their skin. By offering effective and easy to use products, Lescoja has now made it simple for men to “Protect Their Look”.

Instinct Magazine - June 2007

[Tucson, A.Z. June 21, 2007] - Lescoja, a pioneer in the male skin care category, has introduced Matte For Men, the first skin care line developed to care for the entire head, not just the face. Since men with short hair or with “buzzed/shaved” heads expose more of their skin to the elements (I.E. the neck, forehead, ears, etc), Matte For Men has been designed to care for these “unprotected” areas. It is the only skin care line to offer a moisturizer, sun protection and anti-shine solution in one product.

Comprised of two flagship products, both MATTE FOR MEN COMPLETE HEAD CARE LOTION  with SPF 25 and MATTE FOR MEN ANTIOXIDANT SHAVE GEL have been specially formulated to easily and effectively fit into a man’s daily routine.  Using the latest skin care technology along with the highest quality ingredients, Matte For Men not only helps protect and care for a man’s skin, it actually helps enhance it. 

Both products in the Matte For Men line come in a convenient 2.5 oz tube and are currently available at www.matteformen.com, as well as from select fine retailers.  A retail chain launch will be announced in Q3, 2007.  The recommended retail price for Matte For Men Complete Head Care Lotion is $24.99, and $14.99 for the Matte For Men Antioxidant Shave Gel.

“After two years in development, reactions to Matte For Men from boutique retailers, dermatologists and consumers has been phenomenal,” says Lee Jacobs, President of Lescoja, “With short hair and shaved heads now a fashion staple, the time is right to expand Lescoja’s retail strategy.  The line is unlike any product offering in the sector.  With its unique all-in-one concept, as well as the launch of a marketing campaign appealing to these style conscious consumers, we are confident Matte For Men will continue its success.” 
The national launch of Matte For Men will be supported by an integrated marketing campaign involving print and broadcast advertising, internet marketing, street sampling and public relations. Omnicom companies, Unit 7 and Rx Mosaic Health will oversee the advertising and public relations campaigns respectively.

Matte For Men Complete Head Care Lotion

Matte For Men Complete Head Care Lotion is the first product on the market to combine the three most important attributes to men with short hair or that just need extra scalp protection: highly effective sun protection, superior moisturizing and a reduction in skin/scalp shine.  This unique combination makes Matte For Men Complete Head Care Lotion the perfect and simple “all-in-one” solution to meet a man’s daily skin care needs.

The multiple benefits provided by Matte For Men Complete Head Care Lotion are derived from its non-sticky formula which contains a unique combination of ingredients  - trademarked “Mattection”. Created from a proprietary blend of botanical extracts and neutraceutical ingredients, Mattection is fortified with powerful natural antioxidants to derive its benefits.

In addition to being alcohol and fragrance free, it will not clog pores and is safe for sensitive skin.   Matte For Men Complete Head Care Lotion provides:

• Powerful broad spectrum protection against UVA and UVB rays with SPF 25 sunscreen - a higher SPF than most other men’s products currently on the market
• A noticeable reduction in the appearance of unwanted skin and scalp shine
• Fast absorbing moisturization to condition the skin and scalp
• Antioxidant nourishment to the skin and scalp to help them maintain a healthy balance
        

Matte For Men Antioxidant Shave Gel

Unlike traditional creams and gels, this concentrated, transparent formula gives maximum visibility to allow men to experience a new sense of control while shaving. Although perfect for men with facial hair or that shave their head, all men will enjoy the benefits provided by the easy to rinse off gel which helps maintain the proper moisture balance to minimize dry skin. Men with sensitive skin and those prone to razor burn caused by daily shaving will see an immediate difference in how the product performs. 

While mildly exfoliating, Matte For Men Antioxidant Shave Gel
provides outstanding results thanks to the perfect combination of the following ingredients:

• Glycerin to help leave skin moisturized and nourished while providing the closest shave possible
• Allantoin to help provide soothing relief from irritation caused by frequent shaving
• Beta-Glucan and Panthenol, which work synergistically to help accelerate the healing of skin
• Witch Hazel extracts to help minimize skin inflammation and provide soothing relief from irritation caused by frequent shaving
• Vanilla Planifolia Oil to provide aromatherapy benefits

The New York Times March 8, 2007